Moj Stars Gamification
Moj is a vibrant social media platform that lets users create and share short videos, fostering an energetic community of content creators.
In leading the design project for Moj's gamification feature, my goal was to enhance user engagement by transforming casual users into dedicated creators. This involved designing a visual language that included leaderboards, trophies, rewards, and badges to motivate and recognize users.
Collaborated with the UX and Product teams to define the project goals and understand user motivations and behaviors.
Project Kickoff
Created initial design concepts for the gamification elements, including visual styles for leaderboards, trophies, and badges. Presented these concepts to stakeholders and incorporated their feedback to refine the designs.
Concept Development
Led a team of junior designers to develop the final visual language, ensuring consistency across all gamification elements. Developed detailed design assets and guidelines for leaderboards, rewards, and badges.
Design Execution
Worked closely with UX designers to ensure that the visual elements were aligned with user experience goals. Gathered feedback from the Product team and iterated on designs to meet functional and aesthetic requirements.
Collaboration and Feedback
Coordinated with the development team to integrate the designs into the Moj app. Conducted usability testing to ensure that the gamification features were engaging and user-friendly.
Implementation
Understanding User Motivation:
Gained insights into what drives user engagement and how to design features that resonate with them..
Learnings
Team Management:
Enhanced my skills in leading a design team, managing workflows, and mentoring junior designers.
Balancing Design and Functionality:
Learned to align creative designs with practical needs, ensuring both visual appeal and usability.